Website optimization is the process of improving the performance of your website by using tools, advanced strategies, and experiments to drive more traffic, increase conversions, and grow revenue.

High-performance websites generate more return visits, lower bounce rates, higher conversions, engagement, higher organic search rankings, and a better user experience.

The website speed makes the first impression about your business! High-performance websites have higher return visits, lower bounce rates, higher conversions, engagement, higher organic search rankings, and a better user experience. Slow websites cost money and harm your reputation. You will have a positive impact on marketing and sales processes if you reduce page load time. You’ll get more traffic and qualified leads who can be converted into customers. In this article, we will give you tips on how to improve the performance and page load time of your website.