Per Pay Click Management

Digital Marketing

The power of PPC is not in the clicks but how we manage them!

PPC management is the process of supervising and managing a company’s PPC ad spend. This frequently involves strategies and ad purchases that maximise overall expenditure. It is essentially a method of purchasing visits to your website rather than attempting to “earn” those visits organically.

One of the most common types of PPC is search engine advertising. It enables advertisers to bid for ad placement in a search engine’s sponsored links when a customer searches for a keyword related to their product or service.

The Process

Identify Market & Research

Google / Meta / YouTube Ad Analytics

Restructuring for existing accounts or create a new plan for new accounts

Implementation

Review

What does PPC management include?

Keyword analysis

It entails selecting the appropriate keywords for your ads, much like when launching a Google PPC campaign. PPC ads appear in search results when key terms and phrases are entered. You must select the appropriate keywords to ensure that your ads appear in relevant search results.

Channel targeting

Google provides both search ads and display ads. Your ads will appear on third-party websites when you use Google display ads. Depending on your company's needs, PPC management may entail managing multiple advertising channels.

Competitive analysis

Whether you manage your PPC campaigns in-house or through a PPC company , you'll conduct a competitive analysis. Your competitors will use PPC ads, so you must monitor what they're doing in order to outperform them.

Landing page creation

Your landing page is an important part of your PPC ad campaigns. With PPC advertising management, you'll concentrate on developing landing pages that keep leads interested in your content. When someone clicks on your PPC ad, they will be directed to a landing page.

Campaign monitoring

PPC campaign management involves monitoring the performance of your campaign to determine whether you need to optimise keyword targeting, update ad copy, or change your landing page. Monitoring lets you know if you're getting the desired return on investment (ROI) from PPC.

PPC testing

Along with monitoring, PPC management services should also encompass testing. When running your advertising campaign, you should test various aspects of your ad to ensure you're putting out the best version of your PPC ad. You can test anything from your landing page title to your ad extensions when you conduct testing.

Why PPC Marketing Works For Your Business?

Pay per click advertising is an extremely effective digital marketing strategy for increasing conversions and maximising ROI. Data-driven PPC management services open up new avenues for connecting your brand with customers and increasing profitability.