Form, structure, materials, colour, imagery, typography, and regulatory information are all connected with auxiliary design aspects in packaging design to create a product that is fit for marketing.

The ultimate objective of packaging design is to achieve marketing objectives by clearly communicating the personality or function of a consumer product and resulting in a sale. Products and the aesthetics of their packaging converge in a consumer society to the point where they are no longer seen as distinct items or, eventually, as necessities. In fact, effective packaging design inspires desire! It is essential to maximise the potential of a packaging design and optimise every part of it when purchasing decisions are so highly dependent on a package's ability to influence shopping behaviour.

A packaging designer employs graphic design skills to make a product more appealing to potential buyers through its packaging. Their responsibilities may include choosing typefaces, colours, and illustrations for the packaging. To draught and create designs, they use digital illustration and layout software.

.