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Online Reputation Management
Why Online Reputation Management
Don’t wait for your customers to find you. Make them come to you, and make sure they keep coming back to you! Explore our online reputation management services
ORM, or online reputation management, is the process of managing a person's, company's, or brand's online information. The primary goal of ORM is to create an accurate, sustainable, and controllable search landscape that represents an organization's or CEO's entire career arc.Online reputation management is critical because it allows businesses to regularly monitor their online reputation. Because online content is constantly changing, how people perceive a brand can also change dramatically. It consists of reputation protection, monitoring, crisis management, and reputation recovery. It fosters customer, employee, and investor trust. As a result, you will be able to grow your business more effectively and deliver a higher ROI. Online reputation management is the most effective way to maintain your brand's image.
The process involves publishing and optimizing online content to control the first page of Google for branded search queries. A typical ORM strategy might include review management, social media marketing, public relations, search engine optimization, and customer service tactics.
In digital marketing, reputation management typically entails monitoring and managing several key media categories for a brand:
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Owned media
Owned media includes a company's own website, social media, and blog. Monitoring these provides a digital marketing agency with a baseline understanding of how customers interact with information distributed by the brand.
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Earned Media
Earned media is the collection of coverage or mentions that a brand has earned on other websites, blogs, or forums. This category also includes reviews on sites like TrustPilot, GlassDoor, or even Google business listings. Many customers will do a small amount of research before they purchase from a brand, so understanding what they will read about your brand when they perform a search on these sites is critical.
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shared media
Monitoring shared media entails social listening, which is the practise of keeping track of what people are saying about your brand on social media, whether through the accounts of other businesses or personal accounts.
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Paid Media
Finally, keeping track of other brands' paid media is critical for staying informed when businesses attempt to influence your advertising reputation.
Process
Increasing importance of Reputation Management In Business
- Improve customer satisfaction by communicating directly with dissatisfied customers
- Salvage customer relationships by implementing service recovery to those who are unhappy
- Increase your brand awareness by engaging in dialogue with your customers
- Reduce marketing costs by interacting with customers directly
Learn more about your customers’ expectations and how you can better meet themThere is a list of tools and resources available to help you monitor your online reputation. Examine the various tools available and consider how they can be incorporated into your strategy:
Search engines
Google Places
Blogs
Discussion forums
Review sites
News sites
Social networks
Social bookmarking sites
Directories
Media sharing sites
Some Client works involving Online Reputation Management
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