Explanatory Videos

Explanation videos are short marketing videos. They demonstrate and explain how products work, or how people can benefit from using them. This type of content is also called an explainer video. You can find explanation videos everywhere including on websites, across social media, and on the download pages of apps. Businesses are using explanation videos to market their products and services more than ever before. Every budget, from small to large, has an explanation video. There are also a variety of styles to choose from.

Animation is one of those styles that allows you to recreate and visualise anything that comes to mind or imagination. Excellent for visualising various styles and techniques, recreating difficult-to-recreate visuals (such as in the case of technology, diseases, or the inside of a device), or outlining every small piece of the product. If there is a difficult problem to solve and explain, animation is the most adaptable method.

Explainer videos are effective because they combine audio and visual stimuli to explain a concept in a straightforward and understandable manner. Instead of just text or audio, they use both, which has been shown to increase message retention.