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Conversion Rate Optimization

Why Conversion Rate Optimization?

The technique of raising the percentage of conversions from a website or mobile app is called conversion rate optimization (CRO). CRO often entails coming up with suggestions for areas of your website or app that may be improved, then validating those hypotheses using A/B testing and multivariate testing. Getting more out of existing traffic and leads (versus entirely new traffic) can propel companies toward long-term, sustainable growth. That's where conversion rate optimization (CRO) comes in.

Split testing, workflow advancements, and content improvements all contribute to CRO. Optimizing conversion rates generates highly quality prospects, boosts sales, and lowers acquisition expenses. A "good" conversion rate depends on your industry, niche, goals, traffic channel, and audience demographics, among other factors

CRO tools are made to make the process of increasing your conversion rate easier or more automated. They could provide assistance with lead generation, analysis, heat maps and mouse tracking, feedback, experimentation, or lead capture.

The Process

Analysing the existing CRO
Market survey of competitors
Report Preperation
Client Approval
Implementation
Review & Re-strategy
Final Implementation

Why is Conversion Rate Optimization Important?

There are a few huge benefits you will experience when you harness the real power of CRO for exponential business growth.

Improve User Understanding

Taking a holistic approach to CRO allows you to gain a better understanding of everything that occurs before a user converts, such as:
What attracts visitors to your website?
Why and where are users abandoning the site?
What motivates visitors to act?

These user insights will be used to create a website design that significantly improves the overall customer experience.

Acquire More Free Clients

The cost of acquiring a new customer has always been far more expensive than the cost of retaining an existing customer. CRO enables businesses to gain more customers at a low cost — no costly marketing campaigns are required. By leveraging existing website traffic to boost conversions.

Increase Profits

Ultimately, every company wants to increase conversion rates in order to increase profits. Companies that invest in CRO can boost profits while never increasing total costs. Although CRO requires some upfront costs, those costs are quickly offset by increased profits.

Use Increased Profits to Reinvest

After using CRO to gain more free customers and increase profits, you can use those profits to gain more traffic. The cycle can then be repeated indefinitely in an upward growth pattern.

Optimize Further with CRO Insights

CRO helps you understand what products to recommend, when to recommend them, which CTAs are most effective and more. The more A/B tests you run, the better you will understand your customers and the easier it will be to market to them and offer more of what they enjoy.

Some Client Works Involving CRO

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